RUTH’S 7 TIPS ON HOW TO BARGAIN IN MOROCCO
My father, may he rest in peace, was one of the great
bargainers—an artist who entered a shop in the medina of Marrakesh or Fez,
fixed on an object he wanted, & through a winding path of cajolery,
teasing, charm & humor, walked out with the object … & a new friend,
the vendor. Granted, my father was born in Morocco, spoke Arabic fluently,
& was familiar with the ancient tradition of bargaining, but other
Moroccans I watched didn’t do it nearly as well.
After carefully observing him, trying my own hand at it,
& watching both experts & absolute duds, I humbly present my suggestions on
how to get the most out of the bargaining experience.
RUTH’S 7 TIPS ON HOW TO BARGAIN IN MOROCCO
- ENTER the medina (the market, the souk) the way you enter a
casino. You know the odds are in the House's favor, & you know that eventually
they will win, but you can have a wonderful time playing the game.
- GAME is on. As a Westerner, you are at a disadvantage: you
don’t speak the language (Give yourself 20 points if you speak French or
Arabic), you don’t know the rules, & you are playing against the masters,
& you’ll never know if you won or lost.
- UNDERSTAND: price is a relative concept. There is a price for
Moroccans, another for those who speak French, one for European
tourists & another for Americans, one for students, & even, I'm convinced, one for blondes. There is a price
if you appear interested, & another if they sense you’re wasting their
time. There is a price if you charm them by getting into the spirit of the
game, & another if you reveal actual knowledge about the object you want to
buy. There is a price if you joke & another if you are sullen &
act as if bargaining is beneath your human dignity.
- YOU will never know what the item originally cost. The vendor
himself has probably forgotten the original price, if indeed there ever
was one. The mythical price he quotes at the beginning of the transaction is
pulled from the sky, a magical number to start the game.
- KNOW that what you pay has nothing to do with the cost of the
object & everything to do with #3: who you are, how you present
yourself, the experience of the game. I overheard a vendor exclaim to
another—after a round of haggling with an American man that turned bitter
& dark, even though the American capitulated & bought the item—“That
was a bad one.”
- THEY have been doing this for thousands of years. You are
entering their world of labyrinthine corridors, dim booths shadowed by
carpets, mysterious doors & archways that lead to dark alleys. In
their world, bargaining is an art that involves laughter, warmth &
personal connection, & often, a glass of sweet mint tea.
- ENJOY the game. Carry your prize object out of the medina with
a smile. Don’t compare prices at other booths. You carry not only an
object, but a story, an experience. For a few moments, under North African
sun or moon, you were part of an ancient tradition. Treasure that memory.
It has no price.
